Greater Milwaukee Foundation
Thriving Communities
After decades of work in developing neighborhoods around Milwaukee, the GMF brand was in need of a reboot.
The new ethos of the Thriving Communities initiative had to strike a delicate balance, capitalizing on the familiarity of the GMF name while establishing a new, refocused relationship with the residents of Milwaukee.
I was tasked with outlining the scope, sequence, and outcomes of the project with the goal of distilling pages of data, policy outlines, and procedures in a voice that was relatable and respectful to the residents of the community.
At the same time, the copy needed to be informative and comprehensive enough to appeal to potential investors and policymakers.
