Mount Carmel Academy

Writer/Director

From conception to script writing, I have written and directed three marketing campaigns to highlight the core principles of the school and capture its culture and community. 

The success of these scripts hinged upon audience appeal, a delicate balance between attracting prospective high school freshmen and satisfying the Head Mistress and enrollment administrators.

Five short videos built up to the release of a final commercial and thirty second TV spot advertising the Mount Carmel open house.